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DEFA TOOK PART IN WORLDFOOD 2016

The DEFA company became a part of the most significant business event for the entire food industry – the WorldFood exhibition.

DEFA took part in WorldFood 2016

WorldFood is an international event, where leading manufacturers and suppliers from more than 60 countries representing Russian and world food market meet. Due to the fact that the exhibition is held every year since 1992, it became possible to gather more than 31 000 industry professionals from 81 region of Russia and 96 countries around the globe.

DEFA took part in WorldFood 2016

DEFA annually takes part in the event as an Exhibitor, participating in the conferences and the tasting contest "The Product of the Year". The Company's booth was one of the busiest in the fish pavilion of the event.

All of the company's management and the representatives from all the regions with DEFA presence personally met the existing and potential partners. Both floors of the booth were filled and full of active negotiations throughout the event. The Procurement Department and the President of the company held a number of meetings with foreign partners for discussing the biological resources supply from the Faroe Islands, Iceland, Turkey, China and many other countries. Sales Departments headed by the executives took an advantage of the exhibition meeting new customers from all over the Russia and the neighboring countries. The Commercial Department dealing with retailers hosted both key Federal traders and potential trading partners. The new direction of the Sales for DEFA in the HoReCa segment worked in the busy schedule, meeting the key regional and local market operators.

DEFA took part in WorldFood 2016

The visitors could get acquainted with all the business directions of the Group Companies at the DEFA stand through presentations and their own film, which can also be viewed on the DEFA Group home page.

DEFA took part in WorldFood 2016

The guests were also given some useful materials, including the handbooks on the key fish species that DEFA supplies to their partners and the catalogue of its own brand Fish&More.

DEFA particularly focused their partners' attention on their own brands during the exhibition. FISHKA brands and Fish&More were widely presented and available in the chest freezer. Each partner could personally verify the quality of the goods, convenience of packaging and innovation of the concept.

DEFA took part in WorldFood 2016

The visitors of the booth were delighted with tastings the finished and the latest products. Flavorful and juicy steaks of Atlantic salmon in sauces, glazed fillet portions, smoked herring fillet – all of this and even more became a revelation for our partners!

In addition to an active schedule of meetings at the stand, DEFA took part in the Conference Russian market of fish and seafood, where some burning issues of Russian production potential, pricing, quality of raw materials and finished products were discussed.

DEFA took part in WorldFood 2016

The Company's flawless victory in the tasting competition "The Product of the Year", where DEFA presented their Fish&More brand novelties turned out to be an extremely joyful moment.

 

Portions of red and white fish fillets in a creamy glazing and Barbecue glazinp
Fried herring fillets in teriyaki sauce with sesame seeds

DEFA took part in WorldFood 2016

DEFA took part in WorldFood 2016

DEFA took part in WorldFood 2016

 

All of our latest products received a gold medal! Thus, the Company received the highest rating of their ready-made solutions again, repeating the success of the last year. We sincerely hope that the retail consumer will be able to see our new products on the shelves of the retail networks in the near future!

DEFA took part in WorldFood 2016

DEFA took part in WorldFood 2016

We want to thank all the partners, that took part in the meetings and were actively participating in the discussion. We are grateful to our team for the excellent organization, well coordinated work, commitment and proactive business approach.

Looking forward to getting to work with our new clients and new development perspectives!

DEFA took part in WorldFood 2016

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