DEFA company
1
Vessel of our own
2
Product brands
7
branches in Russia
20+
Countries-suppliers
25
Years of experience
35+
Partners
250+
Items in the range
900+
Standing customers
DEFA is a reliable partner and supplier of fish and seafood
We make fish and seafood of high quality available to everyone
DEFA is an established industry leader in importing key groups of fish and seafood
Our products
are subjects of our great love and pride
Our values
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Our mission
To create a culture of fish and seafood consumption.
To disclose to consumers the new flavors of the sea and the ocean – the taste of delight and freedom!
We know that with our help, a wide range of fish and seafood becomes available to the end-buyer, it develops taste and enriches the diet.
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DEFA's World
Denis Repinsky, President of DEFA Group:
"For more than 20 years, DEFA's team has been working to ensure that only high-quality fish and seafood are served to consumers. Throughout this time, we create interesting products, continuously introduce digital technologies into production, sales, logistics, and service, and we are proud of what we do! The modern market demand is consistent high quality of the products and services, and I am sure that DEFA meets this 100%".
Main activity areas of the company
Import of fish and seafood
Wholesale
of fish and seafoodDefa Fishing – Northern prawn fishing
Fish&More,
the manufacture of products
under our own brandDeliveries to federal chains and HoReCa
The company's success is ensured by:
A product we are proud of
Long-term partnerships with leading fish and seafood suppliers
Innovations in business processes, sales, and logistics
More than 90% of loyal customers who buy fish from us every year
We have undeniable advantages, which we have developed for more than 25 years of work:
High level of competence in importing fish and seafood: salmon, white fish, pelagic fish, fillet, seafood Stable financial position and stable business growth every year Reputation of a reliable partner and supplier both in the Russian and world fish markets Focus on long-term relationships with employees, partners, and consumers Dynamic and flexible approach to business and solving work tasks Pride in our products and team Wide branch network -
DEFA's People
DEFA's people are a friendly team of like-minded people and professionals! We are:
ambitious, passionate about our business and we do it with professional enthusiasm; we have thoroughly studied what we do and are proud of our expertise and products; we treat our clients and partners with respect, and are always focused on meeting their needs; we are strict about fulfilling our obligations; we look for long-term, reliable and mutually beneficial cooperation.Sports
Hockey team
Football team
Corporate fitness
DEFA helps
The Imperial Foundation for Cancer Research
Children's hospice in Saint Petersburg
The Friends of the Baltic RINGED SEALS Foundation
Continuous training
Adaptation programs for new employees
Corporate training
Career growth
Our team comprises more than 150 people in 8 Russian cities.
Almost two-thirds of our colleagues have been with us for more than five years, and one in ten have been with us since the company was founded.
Let's look at what our team says about us:
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Awards
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DEFA's Way
The DEFA company has been on the market for more than 25 years
Founding of the company
1995
Start of distribution of canned fish from the Baltic states
Deliveries of fresh-frozen fish
1997
Delivery of fresh-frozen fish from Norway, Iceland and Canada for processors and wholesale trade
Moscow Branch
1998
Opening a
branch in MoscowDeliveries of chilled salmonids
2000
Focus on the supply of chilled fish for the largest retail chain customers
Deliveries from Latin America
2002
Entry into the markets of Latin America
Deliveries from Asian countries
2007
Development of active cooperation with Asian suppliers of fish and seafood. Opening a branch in Novosibirsk
Yekaterinburg Branch
2008
The opening of a branch in Yekaterinburg
Strengthening of a position in the pelagic fish market
2009
DEFA becomes one of the major players in the pelagic fish market
Representative Offices in Krasnodar and Samara
2011
Opening of representative offices in Krasnodar and Samara
Restructuring
2012
Successful restructuring of the group. The opening of a branch in Krasnodar
Expansion
2013
The expansion of the product range: seafood, chilled fish from Turkey. Opening a branch in Samara. DEFA starts a new project – packaged finished products
Representative Office in Crimea
2014
Opening a representative office in Crimea
1st place in importation
2015
Reaching the 1st place among importers in Russia and active development of the Far Eastern assortment sales
Krasnoyarsk Branch
2016
Opening a branch in Krasnoyarsk. Expanding the range of finished products under the Fish&More brand
Shrimps from our own production
2017
Purchasing of a shrimp trawler, shrimp fishery of our own
Branded shrimp production in Asia
2018
Launch of prawn prepacking under our own brands in China, Vietnam and India
The increase in sales for Northern shrimp
2019
Increased the share of sales relating to shrimps of our own fishing
